Canadian Tire Jumpstart is dedicated to removing barriers, so children can participate in organized sport and recreation. In April of 2011 several Canadian Tire Retailers took part in a fundraising climb to Everest Base Camp in Nepal, an altitude of 17,598 ft. Members visited the Sir Edmund Hilary School in Kumjung, to deliver donated sporting equipment to students in the area. Daily news segments and interviews were created on the trail and transmitted back to media partners across Canada to track the teams progress on the 3 week long journey.
